There are many BIG problems that our Indian cotton farmers face. Here’s what the numbers look like: 

Cotton is the “dirtiest crop” - 55% of all synthetic pesticides in India are used in cotton farming.The average rate at which farmers commit suicide in India is every 30 minutes. There are 60 million child labourers in India - nearly the population of the UK. 

If I were to estimate the size of this BIG problem and try very hard to boil it down to an equation, this is what it would look like:

BIG Problem = Conventional Cotton Farms x Regular “Nike-style” Factory x Exploitative Brands x Greedy Customers

All of these obviously cannot be solved by our armchair activism. But armchair shoptivism (yes, I just coined that word) could help solve a teeny-weeny bit of it and that’s where No Nasties steps in.

I love the approach they take. They take each bit of what makes up that equation and do their bit to change and improve it! How’s that for multiplicative effect? 

No Nasties makes t-shirts. With 100% Organic Cotton. Which are 100% Fair Trade. They sell them through their 100% Awesome Store. We get to own 100% Cuddly-Bunny Soft Tees that keep us 100% Happy. 

The cotton used is pesticide free, the dyes used have no carcinogenic chemicals and the packaging has no plastics

What’s amazing is they are doing this while building an ecosystem of No Nasties around them - sustainable business taken to a whole new level. No Nasties also works with designers to build a community that regularly contributes with artwork and all their tees are delivered through Mirakle Couriers that employs low income deaf adults.

If you’re still not convinced about how all of this feel good, no nasty business works, here’s what they have to say:

”You may be tempted to ask if purchasing a single t-shirt matters; if participating in something so small can really make a difference?

We believe it can! And it starts with you! Start small; do your bit. Sooner or later, the others will join in. And then some more - and more - and everyone will do their small bit. And one day, there won’t be any more left to join & the world will be a better place. Magic!”